Work from Anywhere

Creating a userflow for a pilot scheme in the emerging market of remote work solutions.
BROWSE PROJECT

Startup - Pilot Scheme, Remote Work

Designing a new platform for booking remote work locations.

Strategy
Foundation

Define the requirements and goals: The first step is to define the scope of the project, target groups, corporate goals and brand attributes. Over two one-hour meetings we defined the main features and functionalities of the platform. The plan was to make quick decisions and acted strategically despite limited data and budgets. We agreed to work with what was already had in place, talking existing elements and reworking them into new function. Finding answers for some basic questions helped us determine the project requirements. We knew our first effort would not be the perfect solution but it would be good enough to test the waters and find out if we could get commitment to develop further.

Project Requirements

The business model is identified as a two-sided marketplace. The marketplace provides the infrastructure and tools for two groups to find each other, transact, and interact with each other. We wanted to define some basics about each side of the business.

The basic questions we asked Side 1 (Employer/Employee)
WHO – who are we?
WHAT – what are we offering?
WHY – why is this needed?
WHERE – where will we offer it?
WHEN – when can we offer it?
HOW – how can people use it?

Key Findings (Property supplier)
WHO – A trusted easy to use partner to supply new customers.
WHAT – Opportunity to shorten the off-season and attract a new type of customer.
WHY – Make better use of assets during off-season
WHERE – Property portal – input and manage property details on portal.
WHEN – All year long (off season)
HOW – Sign agreement – log in to portal – list properties

Mission
Statement

At the end of this session we were able to us define our mission statement.
WFA – delivers the ultimate open-air experience for young explorers, digital nomads and remote workers. We offer new opportunities to have take your work with you on outdoor adventures.

Definition of Target Groups

The next step is to try to imagine who our potential customers are. We wanted to understand and to empathize with their needs and concerns. We developed three personas based on our experience and our educated assumptions. Looking at these helped give us a better starting point to begin to think about how we would build and structure our app.

Benchmarking

Benchmarking our competitors provides valuable insights into customer needs. To begin with I identified the direct competitors in the market. Then I took some time to studied their products or services paying particular attention to the competitors’ strengths and weaknesses

By benchmarking competitors and analyzing customer needs, we got a better understanding of the market and were able to bring this information to the next stage.

Testing the water

I designed some brochures with detailed information about the product and its features. The purpose of the brochures was to introduce potential customers to the products, generate interest. We found that this was an
effective way to test the waters and determine the viability of a product before investing significant resources into its development and launch. The response to the brochures provided valuable insights which we brought to the next stage of design.

Again to save time and money I reused our existing branding.

There were two brochures one aimed at the Employer showcasing the benefits of joining the WFA programme. It showed that the properties on offer are suitable for working, mentioning research on how the environments increase productivity and overall happiness among staff. The other brochure was for the Employee – the aim of this brochure was to inspire people with the locations and show the opportunities available and to show how its possible to keep working but live in a new location.

The feedback from both Employers and Employees from these simple brochures was invaluable. We were able to take the finding and use the information to help us define our goals.

Setting Goals

After defining project requirements, identifying customers and looking at competitors and testing the water with brochures it was time to set out our goals. Our goals fell into three categories:

Employers Goal – Employee Goal – Provider Goal

Goal 1 – Create a platform for employees to search and book remote working accommodation
Goal 2 – build a portal for property owners to list and manage their remote work accommodation

Define the WFA process

Building the Site Structure

In order to save time and money we adapted a portal already in use. We took the building blocks of the existing portal and reordered them to make it suitable for the WFA project.